Waste Not Social Campaign

Client: MORTONS SALT • Role: Design, Lettering, INSTALLATION, PHOTOGRAPHY

In partnership with Mortons Salt, I designed this social campaign to raise awareness for the issue of food waste. This mosaic was assembled using thousands of hand-cut cubes of various vegetables. Because this had to be a zero waste project, the mosaic was assembled all in one night and the tiles were made into food after being photographed. The campaign and especially the timelapse (below) was a success with over 80,000 impressions within 48h of posting.